Top Food and Drink Apps on Android in Bulgaria: Q4 2024 Overview

In the fourth quarter of 2024, the Food and Drink category on the Android platform in Bulgaria showcased varied performance trends among the top applications. Based on data from Sensor Tower, here is an overview of these trends:

• Pluxee PLX, published by Pluxee International, saw a fluctuating trend in weekly downloads, starting at around 3.7K in early October and dropping to approximately 1.3K by the end of December. However, its weekly active users showed a strong upward trend, increasing from 88.6K to a peak of 112.8K by the end of the quarter.

• McDonald's, a long-established player in the market, experienced a gradual increase in downloads mid-quarter, peaking at 2.3K in early December. Despite fluctuations, the app maintained a consistent number of active users, ranging from 20.8K to a low of 7.9K before rebounding to 12.1K.

• Takeaway.com - Bulgaria, provided by Takeaway.com, maintained a steady download rate, averaging around 1.6K to 1.9K throughout the quarter. The app's active user base peaked at 34.9K in mid-November but saw a decline towards the end of the year, settling at 26.8K.

• KFC - Доставки България, managed by Samex EOOD, had a modest download rate, with numbers peaking at 758 in mid-December. The active user count, however, showed a slight increase towards the end of the quarter, reaching 5.5K in mid-December.

• Papa Johns Bulgaria, which launched in late October, initially saw a high download rate of 1.1K in its first week but experienced a decline to 224 by the end of December.

For more detailed insights and data, visit Sensor Tower's platform.